Brand Corporate Identity - Task 2
23.9.2024 - 03.1.2025 / Week 1- Week 13 Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Task 2 - Logo LECTURES Week 5 | Positioning Four different styles of positioning: 1. Arm wrestling - To take on the market leader and beat them at their own game and it is possible if there is a well establish market category with no clear leader. However, it takes lots of money and time. Think Coke and Pepsi. 2. Big fish, smaller pond - The focus is on a niche market within a larger market that is being undeserved, where there is a larger player who's not meeting a specific need. Plus-point is the audience has a frame of reference while the down-side is the market leader could match your offer. 3. Reframe the market - This style of brand positioning reframes an existing market in new terms. It makes the benefits highli...