ALIAH FARHANA BINTI MOHD FAUZI (0357957)

21.4.25 - 27.7.25  / Week 1 -  Week 14 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 3 - Merchandising & Promotional Items INSTRUCTION Module Information Booklet Merchandise and Promotional Strategy Project Overview In this project, we are tasked with expanding the existing packaging design and food product into a complete brand experience by creating merchandise and promotional initiatives. The goal is to explore opportunities that enhance brand visibility, attract new customers, and build brand loyalty. Through well-designed merchandise and targeted promotional strategies, we aim to connect with the audience in a meaningful way that aligns with the brand’s identity and market positioning. Objective The final objective is to desig...

21.4.25 - 27.7.25  / Week 1 -  Week 14 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 2 - Innovative Packaging (Collaboration Project with School of Bioscience) INSTRUCTION Module Information Booklet This project is a collaboration between the Design School and the School of Biosciences. Students from TBS and SLAS have developed a food product in the previous semester, and they now require packaging design for their product. For this project, TBS, SLAS, and TDS will collaborate to create a commercially viable product that includes a business model, financial plan, packaging design, consumer profiling, media visibility, and marketing strategy for a water bottle product called  “DYO.” Objective: The main goal of this project is to apply critical thinking and design skills to create pack...

21.4.25 - 27.7.25  / Week 1 -  Week 14 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 1 - Custom Boxes for Non-Boxed Items INSTRUCTION Module Information Booklet Designing Custom Boxes for Non-Boxed Items: The objective of this assignment is to develop your skills in creating custom packaging solutions for items that do not come in traditional box packaging. By the end of this assignment, you should be able to demonstrate your ability to design functional, creative, and visually appealing boxes that enhance the packaging and presentation of non-boxed items. Task Description: Item Selection: Choose two non-boxed items from your daily surroundings. The size of the item is between 15cm...

21.4.25 - 27.7.25  / Week 1 -  Week 14 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Exercises INSTRUCTION Module Information Booklet Exercise | Packaging Design Analysis Duration: 4 weeks (1 product a week) Overview  We're to c hoose  FOUR (4)  products in the market that we believe have poor packaging design. Ensure the product is readily available for purchase. Product Analysis  We have to c onduct a thorough analysis of the existing packaging design. Identify the specific shortcomings and challenges in  the current packaging. Consider factors such as functionality, aesthetics,  sustainability, target audience, and branding. Market Research Investigate the target market for each product and assess how the current packaging aligns with the expectations and preferences of the target audience. Competitor Analysis Research and analyze the...