ALIAH FARHANA BINTI MOHD FAUZI (0357957)

23.9.2024 - 03.1.2025 / Week 1- Week 13 Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Final Compilation & Reflection  INSTRUCTION Task 1: Breaking Brand Task 2: Logo Task 3: Positioning Identity Task 4: Brand Guidelines FINAL SUBMISSIONS Task 1: Breaking Brand Week 1 - Week 3 (23.9.2024 - 13.10.2024) Figure 1.1 Breaking Brand Information, PDF Figure 1.2 Breaking Brand Slides, PDF Task 2: Logo Week 3 - Week 6 (13.10.2024 - 3.11.2024) Figure 2.1 Task 2A Logos Research and Analysis, PDF Figure 2.2 Task 2B Logo Design, PDF ...

23.9.2024 - 03.1.2025 / Week 1- Week 13 Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Task 4 - Brand Guideline INSTRUCTION <iframe src="https://drive.google.com/file/d/1YrYhf17J2dXcfjkAQcB3360NfkipFkVh/preview" width="640" height="480" allow="autoplay"></iframe> In this task we have to create a simple brand guideline on our own brand and this task will be collaborating with Publishing Design 3(B) assignment. The factors that need to be followed are: The size of the Canvas needs to be 1366px x 768px. Must do it in Adobe Indesign. The file needs to be export as Interactive PDF. The content must consist of Brand Profile, Visual Guidelines (Task 2) + Logo Do's and Don'ts and Application (Task 3). Inspiration  Figure 1.1 Finding Layout Inspiration in Pinterest ...

23.9.2024 - 03.1.2025 / Week 1- Week 13 Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Task 3 - Positioning Identity INSTRUCTION <iframe src="https://drive.google.com/file/d/1YrYhf17J2dXcfjkAQcB3360NfkipFkVh/preview" width="640" height="480" allow="autoplay"></iframe> In this project, we have to create a logo and brand identity that reflects core values like  authenticity ,  creativity , and  sustainability . Start by developing a  mood board  with the brand’s colors, visuals, and typography to define a distinct and consistent identity. Next, we need to apply the logo and identity across key brand applications, including: Business Card Letterhead & Continuation Sheet  (with and without mocked text) Envelope ...

23.9.2024 - 03.1.2025 / Week 1- Week 13 Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Task 2 - Logo LECTURES Week 5 | Positioning Four different styles of positioning: 1. Arm wrestling - To take on the market leader and beat them at  their own game and it is possible if there is a well establish market category with no clear leader. However,  it takes lots of money and time. Think Coke and Pepsi. 2. Big fish, smaller pond - The focus is on a niche market within a larger market that is being undeserved, where there is a larger player who's not meeting a specific need. Plus-point is the audience has a frame of reference while the down-side is the market leader could match your offer. 3. Reframe the market - This style of brand positioning reframes an existing market in new terms. It makes the benefits highli...

23.9.2024 - 03.1.2025 / Week 1- Week 13 Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Task 1 - Breaking Brand LECTURES Week 1 | Introduction and Briefing of Brand Corporate Identity Figure 1.1 Timeline Students must follow the timeline as it's a guide to the submissions of the assignments that has provided in both MIB and lecture. Figure 1.2 The Mental Health Coalition Branding and Identity  In the Figure 1.2 the entire exercise is call branding which somehow will be applied in this module as well. Week 2 | Brand What is branding? Branding is the process of giving a meaning to specific organisation, company, products or services by (actively) creating and shaping a brand in consumers' mind. What are the benefits of branding? Branding helps...