ALIAH FARHANA BINTI MOHD FAUZI (0357957)

21.4.25 - 27.7.25  / Week 1 -  Week 14 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 3  INSTRUCTION Week 13 Presentation & Submission Description You will synthesise the knowledge gained in Task 1 and Task 2 for developing a presentation deck for the campaign. By utilizing information gained through previous tasks, students are to execute the visual identity and design applications for the proposed campaign; the design process begins by developing substantial key visual and further adopting it to design application. Based on Task 2A:  Ideation, create and execute a Brand Campaign applied both for online and offline experiences. Design at least four online touch points (website, social media, and introduction video are compulsory). Creativity and relevancy is crucial in applying the proposed branding strategy. Do consider how the design app...

21.4.25 - 27.7.25  / Week 1 -  Week 14 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 2 INSTRUCTIONS In this project, we will have to develop a  Design Brief for the proposed Brand Campaign .  Start with its contents such as Campaign Name, Communication Goals and Key Message based on theBig Idea. From there we will develop the  Ideation & Design Direction .  The objective is to  generate well-founded opportunities that have a good prospect of creating value to the end-market , which matches the brand’s strength and strategy. It is a process that helps us to ask the right questions, get obvious solutions out of our head, discover unexpected innovative areas, create volume/variation of design possibilities. 2A: Ideation From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for ...

21.4.25 - 27.7.25  / Week 1 -  Week 14 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 1  INSTRUCTIONS Week 1 We were briefed with Packaging and Merchandising Design assignments, where the task required us to collab with business and phsycology students in order to create a packaging for business students product. TASK : 1A : Case Study You are to analyse a well-established Rebranding Campaign of your choosing.  1. Identifying its brand strategy: The Brand Story, Objective & Purpose, Brand Values, Vision & Mission, Target Audience, Brand Positioning.  2. Understanding its brand experience: features and activities.  3. Reviewing its key visuals and the applications: identity and usage from different platforms. 1B : Campaign Proposal You are to propose a Branding Campaign. The campaign will be for a a g...