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Creative Brand Strategy - Task 2

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21.4.25 - 27.7.25  / Week 1 -  Week 14 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 2 INSTRUCTIONS In this project, we will have to develop a  Design Brief for the proposed Brand Campaign .  Start with its contents such as Campaign Name, Communication Goals and Key Message based on theBig Idea. From there we will develop the  Ideation & Design Direction .  The objective is to  generate well-founded opportunities that have a good prospect of creating value to the end-market , which matches the brand’s strength and strategy. It is a process that helps us to ask the right questions, get obvious solutions out of our head, discover unexpected innovative areas, create volume/variation of design possibilities. 2A: Ideation From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for applica...
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Packaging and Merchandising Design - Project 1

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21.4.25 - 27.7.25  / Week 1 -  Week 14 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 1 - Custom Boxes for Non-Boxed Items INSTRUCTION Module Information Booklet Designing Custom Boxes for Non-Boxed Items: The objective of this assignment is to develop your skills in creating custom packaging solutions for items that do not come in traditional box packaging. By the end of this assignment, you should be able to demonstrate your ability to design functional, creative, and visually appealing boxes that enhance the packaging and presentation of non-boxed items. Task Description: Item Selection: Choose two non-boxed items from your daily surroundings. The size of the item is between 15cm...
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Creative Brand Strategy - Task 1

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21.4.25 - 27.7.25  / Week 1 -  Week 14 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 1  INSTRUCTIONS Week 1 We were briefed with Packaging and Merchandising Design assignments, where the task required us to collab with business and phsycology students in order to create a packaging for business students product. TASK : 1A : Case Study You are to analyse a well-established Rebranding Campaign of your choosing.  1. Identifying its brand strategy: The Brand Story, Objective & Purpose, Brand Values, Vision & Mission, Target Audience, Brand Positioning.  2. Understanding its brand experience: features and activities.  3. Reviewing its key visuals and the applications: identity and usage from different platforms. 1B : Campaign Proposal You are to propose a Branding Campaign. The campaign will be for a a glimpse of your...
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Packaging and Merchandising Design - Exercises

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21.4.25 - 27.7.25  / Week 1 -  Week 14 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Exercises INSTRUCTION Module Information Booklet Exercise | Packaging Design Analysis Duration: 4 weeks (1 product a week) Overview  We're to c hoose  FOUR (4)  products in the market that we believe have poor packaging design. Ensure the product is readily available for purchase. Product Analysis  We have to c onduct a thorough analysis of the existing packaging design. Identify the specific shortcomings and challenges in  the current packaging. Consider factors such as functionality, aesthetics,  sustainability, target audience, and branding. Market Research Investigate the target market for each product and assess how the current packaging aligns with the expectations and preferences of the target audience. Competitor Analysis Research and analyze the...
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