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Creative Brand Strategy - Task 1

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21.4.25 - 27.7.25  / Week 1 -  Week 14 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 1  INSTRUCTIONS Week 1 We were briefed with Packaging and Merchandising Design assignments, where the task required us to collab with business and phsycology students in order to create a packaging for business students product. TASK : 1A : Case Study You are to analyse a well-established Rebranding Campaign of your choosing.  1. Identifying its brand strategy: The Brand Story, Objective & Purpose, Brand Values, Vision & Mission, Target Audience, Brand Positioning.  2. Understanding its brand experience: features and activities.  3. Reviewing its key visuals and the applications: identity and usage from different platforms. 1B : Campaign Proposal You are to propose a Branding Campaign. The campaign will be for a a glimpse of your...
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Packaging and Merchandising Design - Exercises

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21.4.25 - 27.7.25  / Week 1 -  Week 14 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Exercises INSTRUCTION Module Information Booklet Exercise | Packaging Design Analysis Duration: 4 weeks (1 product a week) Overview  We're to c hoose  FOUR (4)  products in the market that we believe have poor packaging design. Ensure the product is readily available for purchase. Product Analysis  We have to c onduct a thorough analysis of the existing packaging design. Identify the specific shortcomings and challenges in  the current packaging. Consider factors such as functionality, aesthetics,  sustainability, target audience, and branding. Market Research Investigate the target market for each product and assess how the current packaging aligns with the expectations and preferences of the target audience. Competitor Analysis Research and analyze the...
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Information Design - Project 2

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  3.2.25 - 23.3.25  / Week 1 -  Week 7 Information Design / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 2: Infographic Video Animation INSTRUCTION TIME FRAME:  WEEK 01 - WEEK 07 DEADLINE:  WEEK 07 INSTRUCTION: Based on FLIP group topic research, produce a basic video animation. DESCRIPTION:  Using a processed design framework, you will now produce an infographic report to present the given information to a ‘target audience’ with the purpose of: 1. Creating awareness (such as Global Warming, Recycle, etc.) 2. Explaining a process (such as "how to" video) 3. Defining a concept (such as "What is Fast Fashion", "What is Color Wheel", etc.) Any time based media and software using photography, vector imagery. Design Considerations: ● Organization Principles – LATCH and Content Organization...
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Major Project I

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3.2.25 - 23.3.25  / Week 1 -  Week 7 Aliah Farhana Binti Mohd Fauzi / 0357957 Major Project I / Bachelor of Design (Honours) in Creative Media Proposal Development INSTRUCTION Proposal Development (20%) Timeframe: Week 01 – 03 For our group project, we will develop an innovative concept that introduces unique social, cultural, and/or economic value to our target audience within our field of specialization. For our first task, we will begin by conducting thorough research on current technology and design trends that influence and set benchmarks in our area. This will help us gain a deeper understanding of the industry landscape and identify opportunities for innovation. To support our proposal, we will analyze case studies and provide reports on product/service functionality, effectiveness, technical innovations, challenges, aesthetics, and d...
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