Minor Project



21.4.25 - 27.7.25  / Week 1 -  Week 14
Minor Project / Bachelor of Design (Honours) in Creative Media
Aliah Farhana Binti Mohd Fauzi / 0357957
Compilations 

WEEK 1

We were briefed that this module would be slightly like a real life experience where we have to work with client and to propose our ideas and plans based on the selected topic that we chose. Before that we also have to be in group of 5 to 7 people to work on this assignment. 


WEEK 2

Therefore by the end of week 2, everyone needs to be in a group of their chosen topic. So these are my teammates:

  1. Lim En Yu (UI/UX) 
  2. Angel Tan Xin Kei (UI/UX)
  3. Phoon Yuk Guan (UI/UX)
  4. Nurul Natasya Binti Ramli (GD)
  5. Nur Ameely Aysha BT Zubir (GD)
  6. Safiya AbdulRahim M A (GD)
Topic Chosen: Food Aid Project 

These are requirement based on our selected topic:



Link to access our document:


WEEK 3 - WEEK 5

During week 3, we had to do a contextual study individually of the chosen topic and paste it in miro board so that we can compile all the information.

These are my research board that I've made upon malnutrition research on both local and international food community:






According to Mr Mike the research that we've made on the first board were not relevant to our topic so does we have done more research upon the topic on the other board and so these are my research on the malnutrition topic.

Takaful Malaysia – “Di Hatiku” Program
  • Provides free nutritious meals and water to underprivileged students.

  • Partners with schools, parents, and the Ministry of Education.

  • Uses social media, videos, and hashtags to raise awareness.

  • Engages students through games, mascots, and interactive food activities.

Alpro Pharmacy – “Alpro Eats Programme”

  • Educates children on healthy eating through school talks and mentoring.

  • Works with dietitians and canteens to offer balanced meals.

  • Shares success stories via social media to increase engagement.

Local NGOs in Malaysia

  • Distribute food, run workshops, and offer health screenings.

  • Support families with nutrition counseling and home visits.

  • Advocate for food security and collaborate with government and private sectors.

Japanese School Meal System

  • Mandatory balanced meals planned by nutritionists.

  • Promotes healthy habits, hygiene, portion control, and zero food waste.

  • Integrates food education into the school day.



WEEK 6


These are week 6 exercises where we have to make a personas and our team focused on creating user personas to gain a deeper understanding of our target audience and ensure our solution addresses their real needs. User personas are realistic, fictional profiles built from research, interviews, and observations. They help us empathise with users by highlighting their goals, pain points, and behaviours, guiding us to make user-centred design decisions.

We began by identifying the types of individuals who would interact with our food aid initiative in a kindergarten setting. Using insights from early interviews and secondary research, we defined key attributes such as age, roles, responsibilities, needs, and motivations. This led us to develop several distinct personas, including a kindergarten teacher who oversees children's nutrition, a young parent who prioritizes their child’s health and food access, and a school volunteer involved in meal distribution.

Developing these personas allowed us to better understand the unique challenges faced by each user group and tailor our project accordingly. This process played a key role in keeping our design focused on real-world users and their experiences.


These are the questions that has been approved by Mr Mike for us to do an interview session:




WEEK 7



This was an activity in the class that Mr Mike has provided on week 7, where for Food Aid topic we have to do a research on certain topics that has been given and my part was to do a research on 'Jamie Oliver's Food Revolution (2010)'.

Jamie Oliver’s Food Revolution (U.S., 2010)

Purpose:

  • Reform U.S. school lunches and raise awareness about processed foods and childhood obesity.

Season 1 - Huntington, WV:

  • Eliminated processed meals and promoted fresh ingredients.

  • Established "Huntington’s Kitchen" for community-based cooking education.

Season 2 - Los Angeles, CA:

  • Faced resistance from the school district but used media stunts to raise awareness.

  • Highlighted issues like "pink slime" and unhealthy food norms.

Impact:

  • Raised awareness about the link between food policies and health.

  • Promoted home cooking, nutrition education, and community involvement.


Aside from that, we also has arranged that our interview session would be on week 7 with the interviewees and so we were rotating on being a host to each of the interviewees.





These are the proof that we've made the interview session and in the picture the interviewee was one of the volunteers from Impact Lab project and we also had the others personas for the interview session. The goal was to gather deeper, real-world insights that would strengthen our user personas and enhance our understanding of the environment, challenges, and actual impact of such initiatives.

We interviewed three key individuals: a kindergarten teacher, a university student who volunteers in early childhood education and food distribution programs, and a Corporate Social Responsibility (CSR) manager from the Food Aid Foundation.

The kindergarten teacher shared insights into the daily nutritional needs and eating habits of young children, as well as how food aid programs can be seamlessly integrated into early education. The student volunteer provided a hands-on perspective, describing how they interact with children during meal distribution and handle the logistical side of delivering food. Meanwhile, the CSR manager offered a broader, professional view on how the Food Aid Foundation plans, implements, and assesses its school-based food aid programs.

These interviews gave us a more grounded understanding of the real needs in the field and reinforced how our project could effectively support food access and nutritional awareness for young children in educational spaces.


WEEK 9

In this week we were given a tasked by En Yu(Leader) from Gantt chart in what to do for completing the presentation slides as we had to present it on Week 10 together with Dr Leong as our client. Therefore my part was to complete the:

1.0 Project Overview
2.0 Contextual Research 
3.0 Personas
5.5 "Tak Mahal" tone of voice


So this was our presentation slide on Week 10:




WEEK 10

Therefore, during the presentation on the designated date that was given by Mr Mike, Dr Leong was praising on how our ideas could work with the plan that they want to go with. But then in order for us to move forward we had to improve more on the slides and the whole ideas to make it more realistic.


Week 11

One of the key tasks our group needed to complete was the Customer Journey Map. To make the process more efficient, we divided the work among all group members. After discussing with Ameely, we both agreed to work on the “Preparing” phase of the journey. We then split this section between us based on our individual roles.

I was specifically responsible for identifying the customer’s touchpoints and feelings during this phase. My focus was to map out where and how the customer interacts with the service, and to explore the emotions they might experience throughout the process. This perspective was essential in helping us design a more empathetic and user-centered campaign that truly connects with our audience on both a practical and emotional level.



WEEK 13

After the feedbacks with Mr Mike upon our art directions he was concerned on how the design elements was not cohesive and eve thing was over the places. So the he asked us to make an amendment on the graphic and arts that we have made, and he trusted the worked to be done by us (me, Ameely, Natasya and Safiya) to do it instead.





Thus as per Mr Mike suggested we have made a new art direction for the whole graphics to be applied on the final slides of ours. Aside from that, we also have divide the tasked for the graphical elements and my part was to make a veggies elements.






WEEK 14

We've divided the tasked among the graphic design (Me, Ameely, Natsya and Safiya) in order to finish up the design before the presentation date. 

1.Social Media Posts (tiktok&instagram)
 • teaser post x3
 • About Us post x2 (aliah)

2.teaser poster design x4
 • Poster (campus&flats)
 • Flyers (kindergarnte)
 • Brochures
•⁠  ⁠Billboard (aliah)

these was my parts to be complete.






Brochure in PPR FLATS




Mockup




Billboard





Flyers





Poster






Final Presentation




Screenshot of the online presentation



FEEDBACKS

Week 3

  • not only flat, low income neighbourhood

  • Both gender need nutritious food

  • Where they can hold their talk (if ppr flats got hall or kindergarten)

  • We r only to purpose the concept and idea behind the event (expand, low income and solve malnutrition because they are poor)

  • There are ways to find nutritious food

  • Too early for solution, understand the client first 

  • Local - Are food aid the only one doing this? (Nutrition part) are they successful or like food aid

  • Learn to avoid the mistakes

  • International- successful examples, why they success, same budget and ingredients but change the recipe only

  • Ex: jamie oliver

  • Want our help to create awareness and expand this, why people don’t know, or why people know but resisting

  • Prepare food with minimal budget

  • Hardly to have enough money to prepare meal, harder to think about nutrition



Week 4

  • Aliah's Board: Takaful is good, is a student aid program, the food aid if they does not have access to the school it wont be success, not sure if food aid have these kind of conecctions. Our person will tell us which social media platform they proffered. Alpo pharmacy: even if they use ebook to reach the students but the student is not t4he one deciding what to cook, can find some program example of the student bring the containers over and let the canteen give them food. We can take the school early us that looks like poor, and ask food aid if they can get in there. 


Week 5

  • We have a meeting with Dr Leong again to ask the questions and to solve our confusions. 

  • Mr Mike told us not to think of the solution, we need to settle our user personas first, list out our next steps, and which kind of survey we want to do, either questionnaire or interview.

  • Also, we need to carry out the survey asap, and let Mr Mike check our questions so that we can proceed.


Week 6


  • We are still on the right track!

  • The analysis of interviews is okay, and can start to do the sticky notes of findings.


Week 7


  • After finishing the findings part, then we identify 5 themes.

  • For the “why” statement, we should only choose those that are related with the problem statement from Dr Leong during the first week.

  • After we have the “why” statement, we need to further elaborate the details and add the descriptions beside the statements.


Week 8


  • Mr Mike has helped us to conclude all the answers for the “why” statement into a sentence.

  • For the problem statement part, he also help us to do some minor amendments that make the statement more specific.

  • For the how might we, he asked us to choose 3 from the insight statement. At first, we are not sure whether it should be derived from the question or the answer so we have done the wrong one which is not specific enough.

  • After we have changed it, Mr Mike said we are good to go to proceed with the design proposal by directly answering each of these HMW questions, based on low-cost, scalable, community-based, and culturally relevant solutions.


Week 9


  • Before week 9 class, I have asked Mr Mike to have a look at our slides.

  • He advised us to make a conclusion slide for the contextual research.

  • For problem statement, no need to include the user, need and insight, just the statement will be enough.

  • He said that we could just proceed with the art direction, the how might we solutions are fine. Now what we need to do is to have a brand identity.

  • Can develop Logo, typefaces Colour Scheme and Graphic to create a brand identity 

  • Apply the colour and types on logo show examples of the key visual and what does the colour or tagline meanings 

  • Do not the collateral as we are not paid but the company yet 

  • Implementation Schedule is elaborate more on how are you going to really execute the events can put references and information such as what kind of campaign how long to execute


Week 10


  • Mr Mike said our proposal slides look fine.

  • Just the logo is not practical. First off, there was no development. No moodboard references to start the concept development for this logo. Second, there were no variations from the development to pick the best version that led to this current design.

  • After the presentation, Dr Leong said our idea was good. She thinks that our idea, especially the mystery bag with recipe card idea is actionable.



Week 11

  • Mr Mike has explained what we need to do for the user journey map in class.

  • Also, Mr Mike has shown us an example of a gantt chart done by our senior, which he mentioned that we would need to arrange the timeline to avoid an emergency and confirm everything is done in time.

  • For the customer journey map, we would need to divide into 4 target users and write for different target users.

  • For touchpoints, we need to think by stages for different target users. We need to think from the perspective of target users how the message is going to reach us.

  • Also, we need to confirm the amount of content that we are posting and place it in the gantt chart.

  • For the final presentation, we can use AI to generate videos or storyboards for the animations/videos.



Week 12

  • Can start to progress with the mock ups and the social media posts

  • The touchpoints in customer journey map need to be more detailed in terms of the quantity so the customer know where their budget spent



Week 13


  • The moodboard is not clear, the elements are clashing with each other.

  • We should create a  board in miro that decide our art direction, which compiled all the moodboard references that we could use, so that we can use the picture of the art direction to generate art direction statements, and all our designs should not be violating the statements.

  • The logo should be improved, with the versions and redo as the logo is not as structured as the logo references.




Week 14

  • All the designs should be included in the customer journey map, not another 4.0 contents.

  • Consistency in visual styles should be maintained throughout all the designs. (no shadows, outlines, and overall colour scheme should be the same.

  • Colours on Rara should be more high saturation so that it still be seen when in strong light outside

  • For storyboarding, it should have one frame with a human-like picture if we are going to do a real life video to indicate it.

  • All the designs should be placed on Miro so that we could see the difference clearly.

  • The storyboard should also maintain the same visual style, Whatsapp cooking series video storyboard should be arranged in a nicer way.




REFLECTION

Throughout the 14-week Minor Project, I gained valuable insights into collaborative work, research, and user-centered design, particularly through the context of our chosen topic, the Food Aid Project. In the early stages, we formed groups and assigned roles such as UI/UX and Graphic Designer. This early structure helped streamline our workflow and allowed each member to contribute according to their strengths. I observed that having defined responsibilities from the beginning made the group more efficient and focused.

One of the most impactful parts of the project was conducting individual contextual research during Weeks 3 to 5. Each member explored different areas related to food aid and uploaded their findings to a shared Miro board. This collaborative approach expanded our understanding and brought a variety of perspectives into the project. I found this process very effective, as it allowed us to build a more comprehensive view of the problem space and ensured that everyone was equally informed.

From my own experience, contributing to the Miro board helped me sharpen my research and analytical skills. It was interesting to see how each person’s input added depth to our overall concept. The real-world framing of the project also pushed me to take the work more seriously. Knowing it was structured like a client-based task made me more mindful about the clarity and quality of my contributions. It made the experience feel more professional and relevant to the kinds of challenges I might face in the future.

In reflection, this project taught me the importance of teamwork, role clarity, and contextual awareness. I realized how powerful it is when a team combines individual strengths toward a shared goal. It also reminded me that treating academic projects with a real-world mindset can significantly improve the quality of the outcome. Moving forward, I plan to apply this approach more intentionally in future assignments and collaborations.

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