Creative Brand Strategy - Task 3
Week 13 Presentation & Submission
Description
You will synthesise the knowledge gained in Task 1 and Task 2 for developing a presentation deck for the campaign. By utilizing information gained through previous tasks, students are to execute the visual identity and design applications for the proposed campaign; the design process begins by developing substantial key visual and further adopting it to design application.
Based on Task 2A:
Ideation, create and execute a Brand Campaign applied both for online and offline experiences.
Design at least four online touch points (website, social media, and introduction video are compulsory).
Creativity and relevancy is crucial in applying the proposed branding strategy. Do consider how the design applications will engage with the target audience (consider customer journey and engagement). Video contents in social media are believed to be an effective campaign promotional tool, hence you are encouraged to create campaign promotional videos in the format of YouTube ads, IG Story & etc with time frame around 10 to 30 seconds.
Requirements: 15 minutes presentation on week 13, recommended in the format of Google Slide. Do include any relevant outcome in its original forms as well to fully support your idea.
Submission:
1. All gathered information documented logically and chronologically in the e-portfolio for the duration of the project in one post.
1.1: Research
1.2: Moodboard
1.3: Social Media Post:
1.3.1: 1 A4 Poster
1.3.2: 1 Vertical Poster 1080 x 1920
1.3.3: : Multiple square post (depending on your contents)
1.4: Website (1 landing page)
1.5: Video campaign (10 - 30 seconds)
This lecture focused on the importance of a brand brief as a foundational document that defines and guides a brand’s identity and strategy. It ensures consistency, clarity, and alignment across all branding efforts, both internally and externally.
Key components of a brand brief include:
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Brand vision and mission
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Brand values
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Target audience
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Brand positioning
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Brand tone and voice
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Key messaging
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Strategic goals
The lecture emphasized that a strong brand brief:
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Aligns all stakeholders
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Provides clarity in communication
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Guides creative and marketing decisions
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Enhances collaboration between teams and partners
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Acts as a blueprint for consistent brand development
Additionally, the lecture covered how to write an effective design brief, highlighting the importance of clear communication between clients and designers, and ensuring all project details are thoroughly outlined.
This campaign video introduces Instagram’s latest language translation features. These tools are designed to help users connect with others across language barriers in real time.
Aimed at Gen Z, a generation that values global connection, fast communication, and authenticity, the video highlights how Instagram’s new features make it easier to message, post, and interact with people from different cultures.
The purpose is to position Instagram not just as a social platform, but as a bridge for worldwide conversations and friendships.
Using a dramatic, energetic, and Gen Z–friendly voice-over, the video encourages viewers to explore the new tools. It invites them to break language walls and experience a more inclusive and connected digital world.
Why These Instagram Updates Matter
As content creators and everyday users, we’re always looking for ways to engage better, connect more easily, and stay ahead of digital trends. That’s why I wanted to highlight three recent Instagram features that are changing the way we interact on the platform.
From launching story streak campaigns that build community and boost daily engagement, to the new Reels speed control for smoother content viewing, and the highly useful DM translation tool that breaks down language barriers, these updates reflect how Instagram is evolving to meet user needs.
Whether you're running a campaign, chatting with international friends, or just scrolling through content, these features help make the experience more dynamic, efficient, and inclusive.
And it matters now more than ever. Gen Z, in particular, expects apps to evolve quickly and stay in tune with their habits. If a platform feels outdated or lacks the features they are used to from other apps like TikTok or Snapchat, they are likely to lose interest.
Instagram’s latest updates show that it is paying attention. The platform is making the experience faster, more interactive, and easier to navigate in a global, fast-paced world. Features like story streaks tap into the fun and social nature of Gen Z, while tools like Reels speed control and in-app translations focus on usability and accessibility.
These are not just small changes. They reflect a shift toward a more connected, creator-friendly, and responsive platform. For anyone building a brand, growing a community, or simply staying social online, these updates are a step in the right direction.
Observation
This campaign was created to help Instagram stay up to date, especially with the fast-changing expectations of Gen Z users. Our goal was to show how Instagram continues to evolve by introducing features that support global communication, such as story streaks, Reels speed control, and DM translations. These tools are no longer just extras but are essential to meet the needs of younger audiences who value speed, connection, and inclusivity.
Through this task, I observed how important it is for brands to remain relevant by offering meaningful features and building strong engagement. A platform like Instagram must be more than just a space to post photos. It should support users in building real, cross-cultural connections.
Findings
One of the key things I learned was the value of having a clear brand brief. It gave us a foundation to build from and ensured that all our design work followed the same direction. With a solid brand strategy, we were able to create a consistent identity across all our touchpoints, including the poster, landing page, and video content.
I also realized how effective short-form videos can be when promoting a campaign. Platforms like YouTube and Instagram are filled with fast-paced content, so our video had to capture attention quickly. We used clear messaging, bold visuals, and a tone that matches Gen Z preferences to make the message impactful.
Experience
This was a partner assignment, and I had the opportunity to work with Ameely. She was a very helpful and supportive teammate throughout the entire process. We collaborated closely from the ideation phase to final execution, sharing ideas and making sure everything came together smoothly. Her contributions made the campaign stronger and more refined.
Working on this campaign helped me improve my skills in visual storytelling, strategic thinking, and user engagement. I learned how to adapt designs across multiple formats like A4 posters, vertical story layouts, and landing pages while maintaining visual harmony. Creating the campaign video was especially rewarding because it combined everything we learned into one piece of content aimed directly at our audience.
Overall, this project helped me understand that branding is not just about design. It is about creating experiences that are useful, relevant, and meaningful to the audience. I am proud of the work we produced and grateful for the teamwork that made it possible.
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