Advance Typography - Task 2

22.4.2024 - 28.7.2024 / Week 1- Week 14
Aliah Farhana Binti Mohd Fauzi / 0357957
Typography / Bachelor of Design (Honours) in Creative Media
Task 2 (A&B) - Key Artwork & Collateral

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INSTRUCTIONS

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Task 2 (A & B) | Key Artwork & Collateral

In this task we were task to create our own brand identity based on our name or pseudonym with minimum 4 letters and maximum 5 letters. Therefore, the brand identity must have followed the three key words that individual has came out with. Then we were task to design our own products could be t-shirt, cap, jacket and etc. Lastly, we have to create an instagram to promote our design and products.

MOODBOARD

Figure 1.1 About me Board

Figure 1.2 Moodboard

SKETCHES

Figure 1.3 First sketches, Week 4 (19/05/24)

In this sketches, I've decided to use three keywords which is Bubbly, bold and playful. But as soon as I showed this sketches Mr. Vinod has his eyes on the middle (first row) key artwork. Thus, he gave his opinion on it where I have to make some adjustments on certain parts. 

But honestly, I'm quite not satisfied with my work and I decided to make the adjustment based on the feedback and as well I tried to make another key artwork with a new keywords.

Figure 1.4 Improvement on the sketches, Week 5 (23/05/24)

Thus, this is the adjustments that I have done after the feedbacks, but as I said I'm still that this is not represent who I am and I need to find and make other key artworks.

Figure 1.5 Final sketches, Week 5 (23/05/24)

Finally, in this sketches I've decided to use the letter of  'a' from my sketches above and the idea of the strokes on the letter of  'l and h' is also were from the sketches above. Thus this works of mine basically the combination and improvement that I had made based on the sketches above (Figure 1.3).

DIGITALISED SKETCHES

Figure 1.6 Process of digitisation on the sketches

Figure 1.7 Digitisation, Week 5 (23/05/24)

Figure 1.8 Final digitisation, Week 5 (23/05/24)

I've make some modification on the letter of 'i' because I think there's too much distortion is happening on my artwork thus, in order to keep it nice and clean I've decided to make the letter of 'i' somewhat in a normal shaped. 

COLLATERAL PROCESS

Figure 1.9 Print out 175 x 175 and 15 x 15, Week 6 (29/05/24)

Figure 1.10 My colour palette

- 0C2D57

-FC6736

-FFB0B0

  - EFECEC

Figure 1.11 Process for my IG grid, Week 6 (31/05/24)

Figure 1.12 Finding a mockup for my brand identity, Week 6 (31/05/24)

Figure 1.13 Starting with phone case, Week 6 (31/05/24)

Figure 1.14 Completed my IG grid, Week 6 (31/05/24)

Figure 1.15 Animation progress in illustrator, Week 7 (03/06/24)

Figure 1.16 Animation progress in illustrator, Week 7 (03/06/24)

Figure 1.17 Animation progress in photoshop, Week 7 (03/06/24)

AFTER FEEDBACKS 

Figure 1.18 Finalised after feedbacks from Mr. Vinod, Week 7 (05/06/24)

FINAL

Task 2(A) - Key Artwork

Figure 2.1 Black word mark on white background, Week 7 (08/06/24)

Figure 2.2 White wordmark on black background, Week 7 (08/06/24)

Figure 2.3 Colour Palette, Week 7 (08/06/24)

Figure 2.4 Wordmark in actual colours on lightest shade of colour palette, Week 7 (08/06/24)

Figure 2.5 Wordmark in lightest shade of colour palette on darkest shade of colour of colour palette, Week 7 (08/06/24)

Task 2(B) - Key Artwork & Collateral

Figure 2.6 Collateral 1, Week 7 (08/06/24)

Figure 2.7 Collateral 2, Week 7 (08/06/24)

Figure 2.8 Collateral 3, Week 7 (08/06/24)

Figure 2.9 IG screen grab, Week 7 (08/06/24)

Figure 2.10 Animation, Week 7 (08/06/24)

Instagram Link

https://www.instagram.com/ali4h._41?igsh=MWpobW5wbGFndWk0NQ== 

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FEEDBACKS

Week 5

General Feedback - The more the white space you have the less impactful your works gonna be. Ensure the outcome is something more professional and meaningful.

Specific Feedback - Only 4 to 5 letters, Keywords needs to be extraordinarily avoid using negative keywords. Readability and legibility is important.

Week 6

General Feedback - Print out Key Artwork in 175 x 175 mm and 15 x 15 mm.

Specific Feedback - The keyword doesn’t really represent my logo. Please works on some of the logo strokes.

Week 7 

General Feedback - Choose vibrant, engaging designs and maintain consistency in branding.

Specific Feedback - Use a single colour logo, use elements in my logo instead of using checkered, redo the patterns.

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REFLECTIONS

Experience

This is not a whole new experience of me doing something like this, back in my foundation year I've tried to design a logo and a mockup on varsity jacket for my own course before. But still, this is my first experience creating my own branding using my own name. I have enjoyed doing this task 2 and this task 2 also has teach me a lot. As much as I like this task it doesn't meant that I'm not struggle with this project. There's bunch of designs that I've made but there's something off with the designs and I had to redo while thinking what kind of design was actually represent me for me to promote my branding. In the end, I've managed to pull it off and here my final look on the brand identity.

Observations

In order to create a logo or brand, the first thing that we designers should have are the keywords and readability is most important to have a solid branding. If we fails to do so, the branding will be less impactful.

Findings

I've to come out with bunch of sketches in order to come out with the best one. Therefore, to do this task to begin with one must have patience.

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FURTHER READING

Figure 3.0 Typographic design: Form and Communication by John Wiley & Sons

This book was written by the author and few of his colleagues based on their's collections of their's classes notes. After a several years passed by they managed to educate thousands of students over thirty years. Therefore, this book was meant to inspire and show readers the evolution of typography.

Week 5

 

Figure 3.1 The Origins
Chapter 1: The Evolution of Typography - The Origins of writing to Gutenberg's invention of movable type: 3150 BCE - 1450 CE, page 2.

In 3150 BCE where the earliest documents was found in Sumer and was in form of an impressed clay tablet. Thus, the impressions was using for a record keeping before the innovation of writing. They also found out that Egyptians starts to write on papyrus in 2500 BCE.

Week 6

Figure 3.2 Typography in 1501

Chapter 1: The Evolution of Typography - Typography from Gutenberg to the 19th century: 1450 - 1800 CE, page 8

During 1501, the first italic typeface was introduced as Frencesco Griffo. It was based on chancery script handwriting. As you can see in (Figure 5.2) the letter B on the left side was a work of Albrecht Dürer during 1525 which using both types of lines thick on the outer and thin inside, while the work from the right side was Geoffroy Tory in 1529 and its giving off the bold-ish types of font. From this, you could tell that a work can be evolve even with a smaller changes.

Week 7

Figure 3.3 The Industrial Revolution

Chapter 1: The Evolution of Typography - The 19th century and the Industrial Revolution: 1800 - 1899 CE, page 12

From this page, I have learnt that in 1803 both typography and graphic arts had a dramatic impact upon The Industrial Revolution. Where the new technology has completely changed printing, and the designers seems to acknowledge the new forms and images. With this, countless of type designers have produced a lot of well-known fonts such as 'fat face'.