Brand Corporate Identity - Task 3
23.9.2024 - 03.1.2025 / Week 1- Week 13
Brand Corporate Identity / Bachelor of Design (Honours) in Creative
MediaAliah Farhana Binti Mohd Fauzi / 0357957
Task 3 - Positioning Identity
INSTRUCTION
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In this project, we have to create a logo and brand identity that reflects core values like authenticity, creativity, and sustainability. Start by developing a mood board with the brand’s colors, visuals, and typography to define a distinct and consistent identity.
Next, we need to apply the logo and identity across key brand applications, including:
- Business Card
- Letterhead & Continuation Sheet (with and without mocked text)
- Envelope
- Invoice
Design at least four collateral items (e.g., t-shirts, tote bags, packaging) and extend the identity to the digital presence(website UI, social media). Lastly, apply the brand to environmental graphics and simulations, such as signage and storefront designs, to showcase the identity in physical spaces.
BRAND POSITIONING IDENTITY
Figure 1.1 Positioning Identity Slide, PDF
In this slide I've stated my brand positioning such as 'Brand Story,
Mission & Vision, Target Audience, Brand Value, Unique Selling
Proposition (USP), and, Brand Position Statement'. I've also has made a
refinement on the task 2 submissions per feedbacks that have been given from
Miss Lilian in the slide. Finally, I've included my mood board on each of
the brand applications and collaterals that I'm going to do for my
branding.
DESIGNING PROCESS
Designing Process
by aliah4zi
Figure 1.2 Shows the whole process both in the Adobe Illustrator and
Canva through out this assignment.
Figure 1.3 - Figure 1.7 are the designs of the Letterhead in A4 size
but either is lacking and has not fulfilled the requirements of the brand.
For example in Figure 1.4 replacing the logo into an outline was a
bad ideas and also I've included some other elements which has made it look
unnecessary. While in Figure 1.6 the introduction of the two cropped
dots on the right bottom has lead to an inconsistencies into my brand logo. Other than that, interns of layout Miss
Lilian prefer the Figure 1.7 but I'm opt to change the pattern as it
looks weird and doesn't blend well.
Figure 1.8 - Figure 1.12 are the designs of the name card front in 8.9
cm x 5.1 cm but either is lacking and has not fulfilled the requirements of
the brand. Same like the Figure 1.6 in letterhead design the cropped
design was introduced in Figure 1.8 and Figure 1.9 was a bad
idea.
Figure 1.13 - Figure 1.15 are the designs of the name card back design.
Figure 1.16 - Figure 1.17 are the designs of the envelope front design
in 22.86 cm x 10.16 cm.
Figure 1.18 - Figure 1.19 are the designs of the invoice in A4 size.
SUBMISSIONS
Corporate Station
NAME CARD
Artwork
Figure 2.1 Name Card Artwork, PDF
Mockup
Figure 2.2 Name Card Mockup, PDF
LETTERHEAD
Artwork
Figure 2.3 Letterhead Artwork, PDF
Mockup
Figure 2.4 Letterhead Mockup, PDF
INVOICE
Artwork
Figure 2.5 Invoice Artwork, PDF
Mockup
Figure 2.6 Invoice Mockup, PDF
LETTERHEAD
Artwork
Figure 2.7 Envelope Artwork, PDF
Mockup
Figure 2.7 Envelope Mockup, PDF
Collateral
CAMERA POUCH
Figure 2.8 Collateral 1 Mockup, PDF
PAPER BAG
Figure 2.9 Collateral 2 Mockup, PDF
LANYARD
Figure 2.10 Collateral 3 Mockup, PDF
STICKERS
Figure 2.11 Collateral 4 Mockup, PDF
Environmental Graphics
MOCKUP 1
Figure 2.12 Environmental Graphic Mockup 1, PDF
MOCKUP 2
Figure 2.13 Environmental Graphic Mockup 2, PDF
MOCKUP 3
Figure 2.14 Environmental Graphic Mockup 3, PDF
MOCKUP 4
Figure 2.15 Environmental Graphic Mockup 4, PDF
Digital Presense
INSTAGRAM
Figure 2.16 Digital Presense Instagram, PDF
WEBSITE
Figure 2.17 Digital Presense Website, PDF
FEEDBACK
The conceptualised demographical and psychographical segmentation of targeted audience have been incorrectly labelled. Otherwise, brand positioning is well conceived and quite accurate to the business. Could benefit from having titles in positioning slide to distinguish one chapter from the other. Otherwise, visual references only covers two categories and there are no initial sketches for brand application submitted. Do credit the sources. For brand application, while invoice is attractive in the use of the brand colours, do consider the practicality of usage. The yellow blocked out colour where information is printable is limiting. For letterhead, the empty version requires the same company information in placement since this is not a changeable component on a letterhead. In addition, the placement of tagline versus brand logo has changed from proposed design (its now slightly larger in comparison and closer to brand logo). This is also visible on namecard. In addition, there is a different version of brands logo on namecard where the ‘dot’ component has now been changed to brand colour yellow to accommodate design. Another example would be where another brand logo colour version was utilised on website as well as the poster and standee design and some collaterals. More sensitivity to the treatment of brand logo and adherence to the rules set to maintain consistency needed. While the overall outcome for brand application is attractive, the coherency of brand identity is somewhat lost due to the overtly creative treatment of brand identity in its application. Submission is also somewhat incomplete with only artworks components submitted for corporate stationery category and not for the other categories.
REFLECTION
Experience
Working on this branding project has been an eye-opening journey. I started by researching the brand’s core values such as authenticity, creativity, and sustainability and used them as the foundation for creating the logo and visual identity. Designing a cohesive mood board helped me solidify the brand’s visual direction, focusing on typography, colors, and imagery that embody the brand’s personality. The process of translating these elements into functional brand applications, like business cards and invoices, allowed me to see how the brand identity could be effectively communicated across different mediums.
Observation
One key observation throughout this project was the importance of consistency. The feedback from Miss Lilian emphasized that the brand’s identity should remain clear and unified across all touchpoints. I quickly realized that each application, whether it was digital or print, needed to uphold the same tone and message. Creating collaterals, has further highlighted how a brand's visual elements must extend beyond digital spaces and into real-world products.
Findings
Through this project, I learned that branding is more than just creating a logo, it’s about crafting an entire experience that speaks to the target audience. The process of applying the brand identity to environmental graphics, like signage and storefronts, revealed the true impact of visual consistency. Additionally, the need for versatility in the design was clear. The identity had to function across various platforms and products without losing its core meaning. This experience has given me a deeper understanding of how thoughtful design decisions can elevate a brand’s recognition and value.
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