Brand Corporate Identity - Task 4

23.9.2024 - 03.1.2025 / Week 1- Week 13
Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media
Aliah Farhana Binti Mohd Fauzi / 0357957
Task 4 - Brand Guideline

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INSTRUCTION

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In this task we have to create a simple brand guideline on our own brand and this task will be collaborating with Publishing Design 3(B) assignment. The factors that need to be followed are:

• The size of the Canvas needs to be 1366px x 768px.
• Must do it in Adobe Indesign.
• The file needs to be export as Interactive PDF.
• The content must consist of Brand Profile, Visual Guidelines (Task 2) + Logo Do's and Don'ts and Application (Task 3).

Inspiration 

Figure 1.1 Finding Layout Inspiration in Pinterest

Figure 1.2 Guides and grid choices

I've decided to choose a margin of 64 px equally on every sides with 5 columns and 17 px of the gutter size.

PROCESS OF DESIGNING

Figure 1.3 The process of the cover as well as the content layout

This was the beginning of the designing process, thus after a few feedback sessions with Miss Lilian and my classmates I've decided to improve and the idea has widen.

Figure 1.4 Cover page design process

As I was about to make this as my final cover design, I've thought that this cover doesn't really suits my overall content's aesthetic thus I've decided to redesign it last minute.

TASK 3 UPDATES

Figure 2.1 Corporate Stationary Updates, PDF

Figure 2.2 Collateral Updates, PDF

Figure 2.3 Environmental Graphics Updates, PDF

Figure 2.4 Digital Presense Update, PDF

Upon the feedbacks from Miss Lilian on my Task 3, I've made an amendment on the task 3 for this task 4.

The updates was the minor mistake that I've ignored on the logo which was implemented a new colour for the logo as well as the space between the logo and the straplines of the logo. The feedbacks had me realised that even the smallest mistakes it will impact the whole logo process and it will make the branding weak as I've did not keep with the original. While, the usage of the colour on the invoice and letterhead was a bit inconvenience thus I've made up my mind to use the white background for it.

SUBMISSIONS

Figure 3.1 Final Brand Guideline, PDF

Online Book Link here

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FEEDBACKS

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REFLECTIONS

Observation

In this task, the key focus was on designing and curating a cohesive brand identity that resonates with the essence of RetroFlash. The deliverables included various brand collateral such as the logo, stationery, packaging, and free gifts. The emphasis was placed on consistency, visual appeal, and functionality. Observing these aspects, I noticed that aligning the designs with the brand's values such as authenticity, nostalgia, and organisation was crucial to creating a strong identity. The incorporation of retro yet minimalistic elements helped communicate the brand story effectively, while careful attention to size guidelines and colour palettes ensured professionalism.

Experience

The process of completing this task was both challenging and rewarding. Balancing creativity with functionality required thoughtful iterations, especially when designing items like the invoice, name card, and paper bags. For example, creating patterns using the camera shape and applying reverse colors to the name card was an enjoyable experiment in design consistency. Additionally, I found that adhering to the predetermined color palette and typeface (Poppins) not only streamlined my workflow but also strengthened the overall aesthetic coherence of the brand. The hands-on experience of designing various brand collateral provided a deeper understanding of how each item contributes to a brand's identity.

Findings

Through this task, I discovered the following key insights:

• Design Consistency Matters: Ensuring uniformity across all brand elements enhances the brand's recognition and professionalism. For instance, using Pattern 1 consistently in the name card, letterhead, envelope, and paper bags established a visual connection between different items.
• Small Details Make a Difference: The decision to incorporate the letter 'R' from the logo as a clear space in designs not only added an innovative touch but also improved clarity and legibility.
• Balancing Functionality and Aesthetics: While it was tempting to focus solely on the retro aesthetic, practical aspects like readability (smallest logo size) and usability (branding on the lanyard and camera pouch) were equally important.
• Customer Engagement through Free Gifts: The inclusion of stickers and a camera pouch as free gifts showcased how brand collateral can serve as a tool for customer retention and engagement. These items not only reflect the brand's personality but also create a tangible connection with the customers.

Conclusion

This task reinforced the importance of aligning design decisions with the brand's core values and purpose. It also highlighted the role of observation and iteration in achieving a cohesive and impactful brand identity. Moving forward, I aim to further refine my ability to balance creativity with functionality in brand design projects.