ALIAH FARHANA BINTI MOHD FAUZI (0357957)

21.4.25 - 27.7.25  / Week 1 -  Week 14 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 1  INSTRUCTIONS Week 1 We were briefed with Packaging and Merchandising Design assignments, where the task required us to collab with business and phsycology students in order to create a packaging for business students product.

21.4.25 - 27.7.25  / Week 1 -  Week 14 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Exercises INSTRUCTION Module Information Booklet Exercise | Packaging Design Analysis Duration: 4 weeks (1 product a week) Overview  We're to c hoose  FOUR (4)  products in the market that we believe have poor packaging design. Ensure the product is readily available for purchase. Product Analysis  We have to c onduct a thorough analysis of the existing packaging design. Identify the specific shortcomings and challenges in  the current packaging. Consider factors such as functionality, aesthetics,  sustainability, target audience, and branding. Market Research Investigate the target market for each product and assess how the current packaging aligns with the expectations and preferences of the target audience. Competitor Analysis Research and analyze the...