Creative Brand Strategy - Task 1



21.4.25 - 27.7.25  / Week 1 -  Week 14
Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media
Aliah Farhana Binti Mohd Fauzi / 0357957
Project 1 
INSTRUCTIONS



Week 1

We were briefed with Packaging and Merchandising Design assignments, where the task required us to collab with business and phsycology students in order to create a packaging for business students product.


TASK :
1A : Case Study

You are to analyse a well-established Rebranding Campaign of your choosing. 

1. Identifying its brand strategy: The Brand Story, Objective & Purpose, Brand Values, Vision & Mission,
Target Audience, Brand Positioning. 

2. Understanding its brand experience: features and activities. 

3. Reviewing its key visuals and the applications: identity and usage from different platforms.

1B : Campaign Proposal

You are to propose a Branding Campaign. The campaign will be for a a glimpse of your choosing and may be conceptualised as a rebranding exercise to introduce a new concept or as a new product line launch. 

The suggested proposal outline: 

Campaign Description, Brand Story, Objective & Purpose, Brand Values, Vision & Mission, Target Audience, Organizers. SWOTs, Brand
Positioning. Furthermore, you are to identify the Brand Touch Points by producing a Customer Journey Map.


RESEARCH INFORMATIONS

Research on Instagram Rebranding


SWOT research



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