21.4.25 - 27.7.25 / Week 1 - Week 14
Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media
Aliah Farhana Binti Mohd Fauzi / 0357957
Project 2
INSTRUCTIONS
In this project, we will have to develop a Design Brief for the proposed Brand Campaign.
Start with its contents such as Campaign Name, Communication Goals and Key
Message based on theBig Idea.
From there we will develop the Ideation & Design Direction.
The objective is to generate well-founded opportunities that have a good prospect of creating
value to the end-market, which matches the brand’s strength and strategy. It is a process that
helps us to ask the right questions, get obvious solutions out of our head,
discover unexpected innovative areas, create volume/variation of design
possibilities.
2A: Ideation
From the Brand Touch Points identified in the Campaign Proposal (1B),
continue to research for application references that represent or symbolize
your Brand Campaign. Select only the MOST relevant (unique and portrays the subject in every context) touch points to
build your Critical Application List, and include a short description for
each application. Consider how each touch point would help to elevate or
achieve the overall Brand Campaign.
2B: Design Direction
We are to articulate the design direction by developing a set
of mood boards or stylescape, comprised with visual style, colour palettes, typography, graphic
elements & etc. This will be the proposed look and feel of our Brand Campaign.
INSTAGRAM CTA
• Encouraging a Purchase: "Shop now," "Buy
today," "Get it now".
• Encouraging Engagement: "Comment below," "Tag a
friend," "Share this post," "Like this post," "Save this post".
• Encouraging Follows: "Follow us for more
[topic]".
• Encouraging Subscriptions: "Sign up for our
newsletter," "Subscribe today".
• Encouraging Visits to a Website: "Learn more,"
"Click the link in bio".
2A IDEATION
Final Design Brief
SWOT
2B DESIGN DIRECTION
MOODBOARD
Our group selected Instagram as the main focus for our mood board, aiming to
highlight the key visual elements of its brand. We included its signature
gradient colors—pink, purple, and orange—along with familiar features like the
camera icon, simple UI buttons, and modern, clean typography. The mood board
is designed to reflect Instagram’s identity, capturing the vibrant, creative,
and social vibe that people connect with the app.
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Figure 1.1 Brand Guidelines
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After reviewing our first poster, Mr. Fauzi gave us helpful feedback—he
reminded us to stick closely to Instagram’s official guidelines and to avoid
changing any of the core design elements. Taking his advice into account, we
refined our mood board to stay true to the brand’s original style while
clearly representing its visual identity.
SOCIAL MEDIA POST
A4 POSTER
For this poster, I wanted to capture the essence of Instagram’s brand in a
clean and eye-catching way. I used a vibrant gradient background inspired by
Instagram’s iconic color palette, blending purple, pink, and blue to create
a lively and modern feel. I featured a close-up of a phone screen with the
Instagram app icon to highlight how familiar and accessible the platform is
to users.
I also included the Instagram logo and name at the top to reinforce brand
identity, along with a clear call-to-action—“Download Now”—and the App Store
and Google Play buttons to make the poster functional and direct. My goal
was to keep the design simple yet impactful, staying true to Instagram’s
visual style while appealing to a younger, mobile-first audience.
VERTICAL POSTER 1080 x 1920
This poster builds on the visual concept from my A4 design. In the A4
version, I introduced Instagram’s key branding elements, such as the vibrant
gradient background, the app icon, and a clean, simple layout. For this
version, I wanted to take it further by adding a bold tagline that captures
the platform’s creative energy.
The phrase "Watch the aesthetics UNFOLD" highlights Instagram’s focus on
visual expression and discovery. I kept the same color palette to maintain
consistency and ensure the two posters feel connected. The close-up of the
phone screen with the Instagram app icon also appears again to emphasize the
mobile experience.
Both posters use the same brand elements and follow the feedback given by
Mr. Fauzi. He reminded us to refer to Instagram’s official branding
guidelines and to avoid changing the original components. With that in mind,
I designed this poster to stay aligned with Instagram’s identity while
adding a stronger visual and emotional appeal.
Multiple square post (depending on your contents)
FEEDBACKS
REFLECTION
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