Creative Brand Strategy - Task 2
From there we will develop the Ideation & Design Direction.
The objective is to generate well-founded opportunities that have a good prospect of creating value to the end-market, which matches the brand’s strength and strategy. It is a process that helps us to ask the right questions, get obvious solutions out of our head, discover unexpected innovative areas, create volume/variation of design possibilities.
2A: Ideation
From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for application references that represent or symbolize your Brand Campaign. Select only the MOST relevant (unique and portrays the subject in every context) touch points to build your Critical Application List, and include a short description for each application. Consider how each touch point would help to elevate or achieve the overall Brand Campaign.
2B: Design Direction
We are to articulate the design direction by developing a set of mood boards or stylescape, comprised with visual style, colour palettes, typography, graphic elements & etc. This will be the proposed look and feel of our Brand Campaign.
Week 4: Brand Positioning
This lecture focused on brand positioning, which is the strategic process of defining and communicating a brand's unique value to its target audience. It aims to create a distinct and memorable place for the brand in the consumer’s mind compared to competitors.
Key highlights include:
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Importance of Brand Positioning: It helps differentiate a brand by showcasing its personality, benefits, and values, and builds emotional connections with consumers.
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Steps to Develop Strong Positioning:
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Understand customer needs
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Assess company strengths and capabilities
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Analyze competitor positioning
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Choose a positioning that resonates, is deliverable, and distinct
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Reflect this in all brand touchpoints (product, packaging, visuals, communication)
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Positioning Strategy Types:
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Convenience: Focus on ease-of-use or availability
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Niche Service: Highlight uniqueness in a specific market
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Problem-Solution: Emphasize how the product solves a specific issue
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Examples: Brands like Apple and Coca-Cola were discussed to illustrate how positioning statements express core beliefs and customer promises.
The lecture concluded with the importance of brand consistency, which helps build recognition and reinforces what the brand stands for.
Week 5: Ideation & Event Planning
This lecture focused on the importance of event planning as a structured process for organizing all components of an event, from initial goals to execution. An event management plan serves as a comprehensive guide to ensure all elements are coordinated effectively.
Key components of an event plan include:
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Event goals and objectives
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Roles and responsibilities
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Volunteer coordination and training
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Budgeting
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Date, time, and location
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Branding and promotional strategies
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Itinerary and vendor management
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Partnerships and sponsorships
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Day-of logistics and risk management
The lecture emphasized that successful event planning not only requires organization but also helps create memorable brand experiences. A well-prepared plan minimizes risk and maximizes impact, helping teams stay aligned and meet strategic goals.
Case studies from efozy.com were provided to show real-world applications of effective event planning and branding.
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| Figure 1.1 Brand Guidelines |
I also included the Instagram logo and name at the top to reinforce brand identity, along with a clear call-to-action—“Download Now”—and the App Store and Google Play buttons to make the poster functional and direct. My goal was to keep the design simple yet impactful, staying true to Instagram’s visual style while appealing to a younger, mobile-first audience.
The phrase "Watch the aesthetics UNFOLD" highlights Instagram’s focus on visual expression and discovery. I kept the same color palette to maintain consistency and ensure the two posters feel connected. The close-up of the phone screen with the Instagram app icon also appears again to emphasize the mobile experience.
Both posters use the same brand elements and follow the feedback given by Mr. Fauzi. He reminded us to refer to Instagram’s official branding guidelines and to avoid changing the original components. With that in mind, I designed this poster to stay aligned with Instagram’s identity while adding a stronger visual and emotional appeal.
While working on the Creative Brand Strategy Task 2, I observed how every branding element, from the logo to the promotional materials, must be consistent to effectively communicate a brand’s identity. Researching brand strategy concepts and applying them to our project allowed me to see how visual design, tone of voice, and promotional tactics work together to shape audience perception.
From my findings, I realized the importance of aligning branding decisions with target audience preferences and market trends. Understanding these insights helped me refine our strategy, ensuring that our brand stood out while maintaining authenticity.
This experience gave me a deeper understanding of how strategic thinking and creative execution must go hand in hand in branding. It also improved my ability to analyze and adapt design concepts, making them more impactful and meaningful for real-world applications.
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