Digital and Social Media Communication
Requirements
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Brand Story: Present an overview of the brand’s history, core values, and distinctive identity.
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Products/Services List: Describe the primary products or services the brand provides.
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Target Market: Define the audience the brand targets, including key demographics and psychographics.
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SWOT Analysis: Analyze the brand’s Strengths, Weaknesses, Opportunities, and Threats.
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Vision and Mission: State the brand’s guiding principles and long-term goals.
This study offers valuable insights into the brand’s market position, key strengths, and areas needing improvement. It highlights opportunities to enhance the brand’s identity, build stronger connections with its target audience, and refine marketing strategies for greater effectiveness.
Requirements
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4 Key Proto-Personas: Develop four primary proto-personas.
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Characteristics: Describe the defining traits and attributes of each proto-persona.
- Goals & Pain Points: Identify the main goals and challenges each persona experiences.
- Empathy Mapping: Create an empathy map for each proto-persona to understand what they see, think, feel, hear, say, and do.
Requirements
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Content Calendar: Develop a clear schedule that maps out all planned content.
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Content Strategy: Define the key topics and themes that will shape your social media posts.
Final Task: Final Presentation Slide
- Completed User Personas
- Presentation Slide about the 28StudioKl (Brand Story, Mission n Vision, Target Audience, Product and Services, SWOT, Planning Ideation Sheet, All the Postings and The links)
Throughout this module, my experience working with 28StudioKL as our chosen client gave me valuable exposure to real-world digital and social media communication tasks. From the beginning, I was excited to work with an actual café brand because it gave the assignments more meaning and purpose. We started by researching the brand's identity and crafting a compelling brand story. This step required me to look deeper into the café's personality, values, and customer experience. As the weeks progressed, we developed empathy maps and user personas, created a social media content calendar, and completed the final presentation. One of the more memorable moments was during Week 5 when we received feedback that our planning sheet needed improvement, especially in formatting. Although it felt a bit overwhelming at first, it taught me the importance of clarity and structure in communicating ideas effectively.
Through this project, I observed how essential it is to work collaboratively and remain flexible when handling feedback. I noticed that I tend to be detail-oriented in visuals but sometimes overlook technical formatting, which became clear during the content calendar task. Working within a weekly timeline helped me develop better time management, although I did struggle at times when several tasks overlapped. I also became more aware of how structured communication, such as properly presenting a content strategy, affects how ideas are received by both the client and the audience. The way our work was broken down into stages, from research to implementation, helped me realize how classroom projects can feel very similar to real-life creative industry workflows.
In the end, I learned that communication is not just about presenting information. It also involves listening, responding, and adapting. I found that receiving clear feedback, even when it was critical, helped me improve my work. This experience taught me to pay closer attention to formatting and details while balancing creativity with professionalism. Moving forward, I plan to prepare proper templates early and set up internal reviews before submission to avoid rushed changes. Overall, this project helped build my confidence in managing social media content and allowed me to approach content creation more strategically. Most importantly, I realized that growth happens when I reflect on mistakes and stay open to learning throughout the process.
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