Brand Corporate Identity - Final Compilation
Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media
Aliah Farhana Binti Mohd Fauzi / 0357957
Final Compilation & Reflection
INSTRUCTION
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| Figure 2.3 Task 2D Logo Design, GIF |
Observation
Completing this task provided a comprehensive understanding of the importance of branding as a cohesive system. I observed how each design element, from the logo to the smallest collateral, plays a role in forming a unified visual identity. Throughout this project, I noticed that consistency in typography, colors, and patterns was crucial in strengthening the RetroFlash brand's narrative. Additionally, I realised that beyond aesthetics, practicality and usability are equally vital whether it’s the dimensions of the logo or the functionality of packaging like the paper bags and camera pouch.
Another key observation was how branding is not just about visuals but also about creating an emotional connection. RetroFlash's use of retro and minimalistic design successfully evoked nostalgia while maintaining modern usability. The patterns and reverse colors, for example, subtly reflected the brand's balance between nostalgia and innovation.
Experience
Working on this final task was an opportunity to bring all prior elements together into a cohesive brand identity. Designing the paper bags and stationery taught me the importance of precision that ensuring measurements and proportions were exact while maintaining visual harmony. The process of incorporating Pattern 1 across multiple collateral allowed me to explore how a single design element can create unity across a brand.
I also learned the value of iteration. For example, deciding on the correct logo sizes required several rounds of testing to ensure clarity and balance across all mediums. The design of free gifts like the camera pouch and stickers was particularly enjoyable, as it allowed for more creativity and engagement with the target audience. These elements also tested my ability to integrate practical constraints, like materials and usability, without compromising the brand's visual identity.
Findings
This task revealed several key insights about branding and design:
- Cohesion is Essential: A successful brand identity depends on consistent design elements that are versatile and adaptable across various mediums. RetroFlash achieved this through consistent use of patterns, colors, and typography, creating a strong, recognizable identity.
- Small Details Have Big Impacts: Decisions like reverse color use, placement of patterns, and logo sizing may seem minor but greatly influence the overall professionalism and clarity of the brand identity.
- Design for the User: The incorporation of free gifts, such as the stickers and camera pouch, highlighted how user-focused design can enhance customer experience. These items not only represented the brand visually but also provided a tangible, memorable experience for the audience.
- Practicality and Aesthetic Must Coexist: A visually appealing design is only effective if it functions well. For instance, the choice of materials for packaging and the alignment of the invoice layout required careful balancing of form and function.
Conclusion
This final task has deepened my understanding of brand identity as a holistic process that integrates design, functionality, and emotional storytelling. Through thoughtful design choices and careful attention to detail, I was able to create a cohesive and impactful identity for RetroFlash. Moving forward, I aim to apply these lessons to future projects, ensuring that both aesthetic and practical considerations are equally prioritised.
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