Creative Brand Strategy - Task 2
21.4.25 - 27.7.25 / Week 1 - Week 14 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 2 INSTRUCTIONS In this project, we will have to develop a Design Brief for the proposed Brand Campaign . Start with its contents such as Campaign Name, Communication Goals and Key Message based on theBig Idea. From there we will develop the Ideation & Design Direction . The objective is to generate well-founded opportunities that have a good prospect of creating value to the end-market , which matches the brand’s strength and strategy. It is a process that helps us to ask the right questions, get obvious solutions out of our head, discover unexpected innovative areas, create volume/variation of design possibilities. 2A: Ideation From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for applica...