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Showing posts from July, 2025

Creative Brand Strategy - Task 3

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21.4.25 - 27.7.25  / Week 1 -  Week 14 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 3  INSTRUCTION Week 13 Presentation & Submission Description You will synthesise the knowledge gained in Task 1 and Task 2 for developing a presentation deck for the campaign. By utilizing information gained through previous tasks, students are to execute the visual identity and design applications for the proposed campaign; the design process begins by developing substantial key visual and further adopting it to design application. Based on Task 2A:  Ideation, create and execute a Brand Campaign applied both for online and offline experiences. Design at least four online touch points (website, social media, and introduction video are compulsory). Creativity and relevancy is crucial in applying the proposed branding strategy. Do consider how the design app...

Packaging and Merchandising Design - Project 3

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21.4.25 - 27.7.25  / Week 1 -  Week 14 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 3 - Merchandising & Promotional Items INSTRUCTION Module Information Booklet Merchandise and Promotional Strategy Project Overview In this project, we are tasked with expanding the existing packaging design and food product into a complete brand experience by creating merchandise and promotional initiatives. The goal is to explore opportunities that enhance brand visibility, attract new customers, and build brand loyalty. Through well-designed merchandise and targeted promotional strategies, we aim to connect with the audience in a meaningful way that aligns with the brand’s identity and market positioning. Objective The final objective is to desig...

Packaging and Merchandising Design - Project 2

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21.4.25 - 27.7.25  / Week 1 -  Week 14 Packaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 2 - Innovative Packaging (Collaboration Project with School of Bioscience) INSTRUCTION Module Information Booklet This project is a collaboration between the Design School and the School of Biosciences. Students from TBS and SLAS have developed a food product in the previous semester, and they now require packaging design for their product. For this project, TBS, SLAS, and TDS will collaborate to create a commercially viable product that includes a business model, financial plan, packaging design, consumer profiling, media visibility, and marketing strategy for a water bottle product called  “DYO.” Objective: The main goal of this project is to apply critical thinking and design skills to create pack...

Digital and Social Media Communication

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21.4.25 - 27.7.25  / Week 1 -  Week 14 Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Compilation INSTRUCTIONS Module Information Booklet Task 1 - Brand Information Requirements Brand Story:  Present an overview of the brand’s history, core values, and distinctive identity. Products/Services List:  Describe the primary products or services the brand provides. Target Market:  Define the audience the brand targets, including key demographics and psychographics. SWOT Analysis:  Analyze the brand’s Strengths, Weaknesses, Opportunities, and Threats. Vision and Mission:  State the brand’s guiding principles and long-term goals. ...

Creative Brand Strategy - Task 2

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21.4.25 - 27.7.25  / Week 1 -  Week 14 Creative Brand Strategy / Bachelor of Design (Honours) in Creative Media Aliah Farhana Binti Mohd Fauzi / 0357957 Project 2 INSTRUCTIONS In this project, we will have to develop a  Design Brief for the proposed Brand Campaign .  Start with its contents such as Campaign Name, Communication Goals and Key Message based on theBig Idea. From there we will develop the  Ideation & Design Direction .  The objective is to  generate well-founded opportunities that have a good prospect of creating value to the end-market , which matches the brand’s strength and strategy. It is a process that helps us to ask the right questions, get obvious solutions out of our head, discover unexpected innovative areas, create volume/variation of design possibilities. 2A: Ideation From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for ...